Page 23 - 招商蛇口2021可持续发展报告 英文版观看版
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SUSTAINABILITY                                                                                                                                                          A CARRIER OF THE PEOPLE'S BETTER LIFE        41 42
                         REPORT


               Smart services

               Embracing “Internet Plus”, we promote the application of digital and intelligent technologies to improve the quality of services.





                           The platform connects people, stores, and shopping
                 Smart     malls. Intelligent management and shopping experience
                 MALL
                           are provided for more than 20 operating shopping
                           centers, over 3 million members, and more than 3,000                                                                                                                                To improve the customer experience and tackle
                           brands. We also build the digital Smart Business MALL                                                                                                                       Smart   management pain points, we give a smart brain to
                           and unleash the potential of digital operations to achieve                                                                                                                communities  traditional intelligent engineering projects to create
                           continuous increase in asset value.                                                                                                                                                 visualized and manageable smart community service
                                                                                                                                                                                                               products that offer a complete range of services. They
                                                                                                                                                                                                               empower property management to create a safe and
                                                                                                                                                                                                               convenient community life. The smart community brain
                                                                                                                                                             We have built an integrated service and
                                                                                       We connect indoor and outdoor spaces                         Smart                                                      meets people’s aspiration for and pursuit of a better life.
                                                                                                                                                   industrial   management system for industrial parks
                                                                               Smart   through China Merchants smart screens
                                                                              homes                                                                 parks    based on InPark, to improve operational
                                                                                       to enable smarter homes through
                                                                                                                                                             capabilities, management efficiency, and
                                                                                       technology and make it more convenient
                                                                                                                                                             the customer experience.
                                                                                       for them to return or leave their homes.
                          “Zhaoshang Hui” offers its members special benefits in
                Zhaoshang Hui   CMG’s residential property services, commercial
                  platform
                          properties, hotels, cruise lines, health services, and
                          financial services. Home owners can also check the
                          project description, make an appointment for home
                          delivery, request repair service, watch the live broadcast
                          of the open day of construction sites, and apply for
                          property ownership certification on the platform. On the
                          Huiyoujia platform, users can post their wonderful life and
                          network with each other to jointly build a digital and
                          beautiful community.                              We have launched a digital marketing plan and a virtual                          To meet customer needs, we provide products     We have developed a professional health management
                                                                                                                                                     Smart
                                                                    Smart   home tour program – the “Zhaoshang Haofang” online                     serviced   covering all customer contacts with whole-process   Smart   system, with the team of family doctors at the core, to
                                                                   marketing  platform. The platform offers full-process services such             apartments  management and realize efficient and convenient   healthcare   provide health management services before, during, and
                          2.9 million             51  administrative        as online home tours, discounts, and preferential policies.                      mobile office work. After reshaping nine core   after physical examinations. This system transforms from
                          “Zhangshang Hui”        regions and cities        Homebuyers can have access to the latest updates on                              business links, namely home search, reservation,   passive health management to active health services. It
                          members                 covered
                                                                            the property, a VR tour of the project site, engage with                         contract signing, payment, check-in, lease      offers such services as the 360-degree electronic health
                                                                            other homebuyers online in real time, complete online                            termination, lease exchange, lease renewal, and   record, overall health assessments, early warning against
                          2.38 million registered  2,165 online             capital verification, choose the home they like, and sign                        lease reduction, we make online customer        major positive indicators, health consultation, telemedicine
                          members of the Mini Program  member activities
                                                                            the contract to complete the deal. It offers a brand new                         self-service possible. The platform has been    follow-ups, and health questionnaires.
                                                                            experience for online home purchase.                                             applied in 40 long-term rental apartment projects
                                                                                                                                                             under China Merchants ADEN.



                    Case    The all-scenario upgrading and transformation of the first “smart community” for a better life


                  Ten years are a short, ever-changing period for a city, but it can be too long for a residential compound to keep up with. What can we do to help
                  our residential compound withstand and even thrive in the passage of time? CMSK showed what we could do in the Orchid Valley, Shenzhen.
                                                                                                                                                     When the elderly stumbled and fell to the ground or the kids slipped into the swimming pool before,
                  More than ten years ago, the construction team explored the relationship between urban dwellings and the native environment to pursue
                                                                                                                                                     it depended on pure good luck for them to be spotted and saved in time. Now it is different. The
                  harmonious coexistence between man and nature, and on this basis created the legend of Orchid Valley. In 2021, CMSK launched its first
                                                                                                                                                     real-time surveillance can watch for us and activate the response immediately once an accident is
                  panoramic smart-community model project in Orchid Valley. Committed to “technology-empowered customer services”, Orchid Valley                                                                               Under the three-child
                                                                                                                                                     spotted. We feel a lot safer. The smart community project in Orchid Valley makes our life more
                  upgraded the smart community model, and connected real estate development and property operation, to improve the customer experience                                                                         policy, what does the
                                                                                                                                                     convenient and happier.
                  and empower property services. It made small-scale renovations and renewals without inflicting environmental damages to improve the                                                                          CMSK smart community
                  existing environment. In the future, CMSK will promote the “Orchid Valley” model to more housing projects.                                         —— Mrs. Hong, a representative of home owners of Orchid Valley Phase I  look like?
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