Page 20 - 招商蛇口2021可持续发展报告 英文版观看版

SUSTAINABILITY A CARRIER OF THE PEOPLE'S BETTER LIFE 35 36
REPORT

Guaranteeing the Quality of Delivered Projects Sticking to Responsible Marketing

We have formulated the Guidelines on Quality Control for the Presentation of Delivered Model Homes and Guidelines on Joint Acceptance and We adhere to the concept of healthy and sustainable consumption, improve relevant policies and guidelines, and regulate the behavior of employees
Management in the Exhibition Area (2021 Edition) and partners. We fulfill corresponding responsibilities when providing high-quality products and services so that customers are free from concerns.
for whole-process inspections and evaluations of projects under construction. Through the
control of model homes delivered, we ensure that design drawings are implemented in the construction process. We also consider what customers
may be sensitive to and what functional problems may arise to improve the quality of project delivery.

Improved corporate policies Transparency

60 We have improved the Guidelines on Standardized Marketing, We make public relevant licenses and prices at the marketing
sites as required by the government, and take the initiative to
issued the “transparency declaration”, formulated
Anti-corruption Announcement
Guidelines on Sales Channel Management
Average score of field testing
Coverage of assessments
Model homes 89.32 points 75.65points 100% 100% the , optimized the put up the too.
Coverage of field testing
Average score
, and revised and
accepted and measurement upon delivery and measurement upon delivery Business Management Processes in Sales

published the CMSK Ten Anti-corruption Codes of Conduct.
Underground Consumer rights protection Regular training
project quality
assessment We make public the QR code by scanning which consumers We hold monthly business analysis meetings, marketing
can file their grievances online. Meanwhile, we mandate seminars, regular training sessions on business processes,
Civil construction site open days, acceptance inspection upon policies and compliance for backbone marketing staff across
engineering Interior delivery, unnoticed visits, and customer satisfaction surveys the country.
process decoration to protect consumer rights and interests.
assessment evaluation

Engineering
quality and Regular audits
safety assessment
system In addition to the self-examination and correction, we cooperate
6 100%
with external auditors at all levels for regular or special audits.
Business Quality Risks identified are immediately addressed. responsible marketing training coverage of
sessions for employees in 2021
marketing staff
process inspection
assessment before
delivery

Assessment
upon delivery

Case Leading standards ensure high-quality interior decorations

To improve the quality of projects with interior decorations, and standardize key technical issues and important nodes, CMSK South China
Company has issued the Red Line Standards for Interior Decoration Techniques and Quality in South China.
It is consisted of 25 red-line
standards developed based on quality defect cases and project construction reviews over the years, in addition to regional third-party
evaluation results of interior decorations. With specified techniques and node management requirements, it can effectively strengthen the
control of interior decorations and improve the quality of projects delivered.

Responsible marketing training for all marketing staff