Page 18 - 招商蛇口2021可持续发展报告 英文版观看版

SUSTAINABILITY A CARRIER OF THE PEOPLE'S BETTER LIFE 31 32
REPORT

Whole-Process

Quality Management

We care immensely about the quality of products, and
impose whole-process quality control from design,
sourcing, construction, marketing, to operation, to
uphold craftsmanship and improve the quality of
products.

Design We have put forward the concepts of “paying attention to every detail” and Sourcing Our supply-chain management is green, transparent, and
“creating a better life for you,” as well as the 12 major touch points of residential efficient, and attaches equal importance to quality and efficiency.
property products. So far, nearly five projects have been designed using BIM, We evaluate supplier management, production environment,
with a planned area of more than 30,000 m . We also strengthen the environmental protection, reputation, and performance to strictly
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collaboration within the design team and between the design team and control the quality of materials supplied from the source and
engineering, cost control, marketing, and customer service departments, to ensure product quality.
jointly improve the overall quality of interior design.

We provide digital and intelligent We have revised and improved the marketing We keep improving the project quality management system
Operation Marketing Construction
services using the Internet, big data, AI, policy, regulated sales behavior, and organized and delicacy management to ensure project quality. We have
and other technological means. We fully training on responsible marketing. We make compiled the CMSK Guide for Lights-Warning Operations,
consider the diversified needs of key information public, conduct third-party CMSK Management Regulations for the Points System (Trial),
different customer groups and provide customer satisfaction surveys and hear and other assessment policies, launched the training platform
customers with full-lifecycle services in customer grievances to protect the legitimate the “famous craftsman workshop” to comprehensively
all dimensions to create a better life. rights and interests of customers. enhance the quality awareness of all employees and the
management competence.