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SUSTAINABILITY A CARRIER OF THE PEOPLE'S BETTER LIFE 29 30
REPORT

Upholding the Shekou spirit Building China’s first Chinese-flagged cruise ship
and striving for excellence company and the high-end cruise tourism ecosystem

We are deeply aware that he who works hardest gets first. The Guidelines on Comprehensive National Transport Network proposes to boost Cultural tours in coastal China China Merchants Viking Cruises has launched high-end cruise tours centered on the cultural
the cruise economy, improve docks and other facilities for cruise ships, and enrich cruise tourism services. We work actively to build China experience of the destination. The company provides in-depth cultural tours for travelers interested in nature, history, folk customs, and
Merchants Viking Cruises, a joint venture with Viking Cruises, a world-renowned cruise ship operator, into the first Chinese-flagged cruise ship food culture. It completed the design of Shenzhen-Hainan, Shenzhen-Shanghai, and Shanghai-Dalian coastal routes in 2021.
company. We also strive to establish a distinctive and high-quality cruise fleet, and then with the fleet and ports, develop high-end marine
tourism, and inject endless energy into the drive of building Shenzhen into a global tourist destination. Great Bay Area cruise We have developed the Great Bay Area cruise project with GBA No.1and GBA No.2 cruise ships put into
operation. The project combines leisure activities at sea with Shenzhen’s culture, catering, and performing arts, aiming to create a lifestyle
of maritime leisure and cultural tourism and a new brand for Shenzhen’s cultural tourism and to help develop high-end coastal tourism in
the Greater Bay Area.

We continue to improve infrastructure We strive to build a training base for On September 29, 2017 On February 25, 2020 On March 28, 2020 On November 21, 2021
and digitalize our operations to make cruise ship talents and senior crew
the Shenzhen Bay route the Qianhai Bay route the Hong Kong-Zhuhai-Macao the route circling the Lantau
port operations and port-ship members and develop a domestic supply was launched. was launched. Bridge route was launched. sland was launched.
connections more efficient. We also chain for Chinese-flagged cruise ships,
integrate sea, land, air, and railway with particular efforts in product
Cruise China Merchants Aden cruise on a maiden voyage
resources and use light, medium, and Ports development, design, and marketing. We
heavy assets to expand the national fleet diversify cultural tourism products as a On June 26, 2021, accompanied by the solemn national anthem, the Chinese flag was hoisted gradually on China Merchants Aden cruise at
operation network in various ways, and supplementary to large cruise tourism the Shekou Cruise Homeport at the naming and maiden voyage ceremony of the first Chinese-flagged luxury cruise ship under the theme of
have become the leader in the Chinese A high-end products, both of which form a “witnessing history and passing on the legacy.” This is the first CMG cruise ship and also the first Chinese merchant ship operating
cruise and port industry. cruise tourism two-wheel drive. international routes. Its name reflects the legacy of China Merchants and the pioneering and innovative spirit. The ship ushers China’s cruise
ecosystem
industry into a new era and marks the start of marine rejuvenation of the Chinese nation.
On October 1, 2021, China Merchants Aden cruise officially set sail for an eight-day seven-night trip on the South China Sea, becoming the
We have signed an agreement with Under our new “bonded plus cruise first high-end cruise ship to resume operation since the COVID-19 pandemic, and operated by Chinese staff only, marking that China could
Duty-free Cruise
Shenzhen Duty Free to deepen cooperation supply” inspection model, we build a
business ship supply independently operate and manage high-end cruise ships.
to expand port duty-free, entry-exit cruise supply center in southern China
duty-free, Chinese-flagged cruise ship with a full-process supply chain for
duty-free, offshore duty-free businesses materials supply, centralized procurement,
and introduce more duty-free businesses distribution, and settlement, and a national
on Chinese-flagged cruise ships on cruise supply and distribution center.
domestic routes. The first Chinese-flagged luxury cruise ship, China Merchants Aden, is also the first
cruise made by China. Since its operation, it has scored 95 in overall satisfaction, and
over 90 in six major indicators, including nearly the full score in terms of cruise ship
experience, room service, and hardware, highly spoken of by patrons. In just a few
months, it has successively won five highly-recognized awards including the Cruise
Breakthrough Award by Condé Nast Traveler’s “Gold List” and the Rising Star
Luxury Cruise Ship of the Year by Jiemian Travel.
Photo by Tang Shuquan